Part of operating a successful business is providing the service and transparency team members and consumers want to see. We worked hard to develop a business model that anyone can use to build their own successful online business. And, we think the results and member testimonials speak for themselves.
But, as much as we love what we do, we know there’s no replacement for a neutral review. If you’re thinking about getting started with us, chances are you want to hear from someone like you—someone who isn’t either a direct competitor or an 8FDL member.
Thankfully, we received the following company review from a freelance business writer (not a member!) submitting her work to company review sites.
She didn’t sugarcoat the review, and we can’t thank her enough! We want every member to make the best decision for them, and our model may not be right for everyone.
Whether you’re almost ready to join the 8FDL community or you’re still weighing all your options, we want you to have all the information you need to do what’s best for you. The following review, reposted with permission, provides an in-depth look at our business—wrinkles and all.
Online money making businesses often seem like scams. With so many companies promising instant monetary success, it’s hard to know what is “legit” or not. What value is in the product and brand? Do they want your money or do they really want you to capitalize on their success?
Of course, the pros of home based work are endless. You spend time with your family, set your own schedule, travel when you want, and work for yourself. However, you first have to siphon through all the “shady” online businesses to find something that is legit and provides enough earning potential for you to quit your day job.
Among the online business systems that have been getting a lot of buzz lately is 8 Figure Dream Lifestyle (8FDL). 8FDL is an online money making, direct sales company (more on that later) that sells products related to gaining marketable online skills, like how to build Facebook followers, YouTube subscribers, and generate leads and organic traffic.
Their financial promises/speculations to their followers is to make five figures online within 60-90 days of joining the business, cut your working hours down to 20-30 per week, and to fire your boss within 90 days.
A few member webinars have titles like “How To Earn $10K Every 2 Weeks From Home Webinar.” And, making 5 figures every month working from home sounds pretty incredible. But, I hear similar promises from almost every online business out there. So, I sat down to review 8 Figure Dream Lifestyle and see how “legit” the system really is.
How does it really work? Is it too good to be true? Or have they really created a system that allows anyone to start earning big money from home?
Approaching Reviews with Caution
Like many potential entrepreneurs searching for ways to make money online, the first thing I did was search for 8 Figure Dream Lifestyle reviews to find out what other people (perhaps people already in the business) think about the business.
A quick Google search reveals a range of negative reviews – not a good sign, right? But, I noticed a common theme in these reviews. Many of the people writing 8FDL off as a scam were trying to pitch their own easy online money making system, often in the same breath that they’d write off 8FDL.
Here’s an example of the top Google result for “8FDL review” – a negative review written by a direct competitor trying to sell their own similar product(s).
Marketing Xtreme is another direct competitor who wrote a “neutral” review as a way to siphon traffic from 8FDL.
The review claims to weigh the company on its own merits, but a quick glance at the bottom of the article shows they were simply using 8FDL’s search traffic as a platform to sell their own make money quick system.
One of the biggest problems is that I couldn’t find a voice of neutrality. Just as you wouldn’t want McDonald’s reviewing the new burger at Wendy’s, it makes no sense to turn to direct competitors to understand the 8 Figure Dream Lifestyle business.
That doesn’t mean every negative review is itself a scam, or that some of the criticisms aren’t worth noting, but it does make each critique far less reliable. I want to hear from people who have directly interacted with the product (and have done their homework), not competitors who gloss over any positives in an effort to sell their own system.
So, in an effort to find a greater mix of reviews—and hopefully a few truly neutral looks at the business—I visited the 8FDL Facebook page and YouTube channel to see what members were saying.
First, there were many satisfied reviews and testimonials from customers and people who had joined 8 Figure Dream Lifestyle.
Many of the members commented on the level of training and support offered by the 8FDL community. Rarely did members boast about their earnings in the comments section; instead, members left words of admiration and encouragement to their fellow entrepreneurs. Although I still wasn’t sure if 8FDL could make me money, I sensed that community and support were a key component in the company’s culture.
Of course—like the negative reviews—I approached member comments with a grain of salt. Just as competitors don’t benefit from saying positive things about 8FDL, active members are more likely to avoid the negatives. Each group is trying to make a sale, after all.
So, given the often unreliable mix of reviews online, I began researching the company itself: their history, their values, their founders, and how they operate their business.
Is this just another multi-level marketing (MLM) scheme? Or is this a group of people with good intentions and a winning business model?
First, What is an MLM?
A number of the reviews of 8FDL that I found referred to it as an MLM. Others compared it to businesses like TiDom Inc. and Scott Miller’s 22k Collective.
When people hear multi-level marketing, they usually associate it with a scam, or a company selling no products or promising value that doesn’t exist. While that may be true in some cases, it certainly isn’t a hard rule.
People who work for MLMs typically believe in the product and the mission of their company and stand behind their marketing structure.
Some popular MLMs you might be familiar with:
Basically, multi-level marketing is a marketing method that determines how salespeople are compensated. A salesperson in an MLM is compensated for their personal sales and a portion of the sales from members they recruit. The reason it’s called multi-level marketing is because there are multiple levels of compensation.
Some common characteristics of an MLM include:
- High initial start-up costs for new members
- Emphasis on recruiting new members
- Encouraging/requiring members to purchase company products
- Price-fixing of products
- Complex compensation scale
What kind of person fits with MLM culture?
- Entrepreneurial-minded people
- People who don’t like having a boss
- People who like to set their own schedule
- People who want to join a supportive work community
- People who like structure
- People who like attending events and training programs
MLMs can provide a path to independence for many members, but they aren’t for everybody. People who want a “traditional” business setting may not flourish in an MLM or home-based business, where you must stay motivated and work independently to drive sales (albeit, with the help and support of a community of likeminded people). On the plus side, working independently outside a traditional business model means leaving behind the headache of managing employees, office politics, and promoting/selling product you don’t believe in.
There isn’t a simple interview or screening method you can use to quickly assess if the MLM structure or particular business model will be a good fit for you. You may have to sign up for a webinar or event or spend extra time researching the brand and products just to get a sense of how the business works. And, the start-up cost to join an MLM or start a home-based business can be limiting for many hopeful entrepreneurs.
So, Is 8 Figure Dream Lifestyle an MLM?
Yes and no.
Co-founder Alex Dee says in his blog and YouTube channels that he studied over 200 business models that inspired the structure of 8FDL. What he came up with is a sort of conglomeration of business and marketing methods. Upon researching the company, I found one major way 8FDL differs from most MLM:
It automates the marketing and sales process, meaning members don’t need to have sales experience, be tech-savvy, or hound personal connections to be successful.
Here’s what I mean: many MLMs make their members use pushy sales techniques or exploit their personal relationships to increase their revenue. I saw these tactics firsthand at a Mary Kay house party a friend was throwing in my hometown. Her selling style was intense—it was like being trapped in a room with a telemarketer for an hour. I felt like our friendship could be in jeopardy if I didn’t buy products that I didn’t want. In theory, selling MLM products to your friends and family seems like a good idea (and is even encouraged by many companies) but on an interpersonal level, it’s incredibly awkward.
8FDL is a different breed of business. Its members don’t throw expensive product parties at their homes or go door-to-door selling to people who aren’t interested. The business markets its products for you, finds interested customers, and even sells the product for you. I understand that some people like the face-to-face interaction that takes place in sales, but for someone without experience, it’s a nerve racking experience. 8FDL flattens the steep sales learning curve by automating the listening, negotiating, and relationship building side of sales.
But while 8FDL is distinct in its business model and community, some features do operate like a traditional MLM (but with a business-minded caveat that increases effectiveness while reducing risk):
- There are high initial start-up costs for new members.
New members can pledge anywhere from $2,000-$22,000 depending on the package of resources and products they want to purchase (and the rate at which they want to make money). However, there isn’t a fixed monetary rate new members have to meet. And, 8FDL helps new members assess their loan options if they can’t pay directly out of pocket. Most entrepreneurs and small business owners take out loans at their business’s conception. 8FDL is no different.
- There is an emphasis on recruiting new members.
Where 8FDL appears to set itself apart is in its lead-generation. Unlike other MLMs where members might be encouraged to sell to friends and family, stretching their personal network for every lead, 8FDL members are given online leads from people who have already expressed interest in the product. And 8FDL recruits new members for you by sending marketing emails and making phone calls as well as texts to potential clients on your behalf. Members don’t even have to be present at the live webinar that makes the sales presentation. All the work is done for you (well, except opening your web browser at the beginning of each day to see how many prospects are interested after attending the webinar. That one’s on you.)
- Complex compensation scale
Here’s where it gets a little tricky. There are different levels and amounts 8FDL members can make per sale based off of the initial package they purchased and how many new members they get to sign up.
However, 8FDL gives its members 100% of their sales commission and automates the sales process so that members can begin making sales as soon as they jump on board (as well as making more sales in less time). You don’t have to waste any time searching to leads. 8FDL finds them for you.
The multi-level compensation and 100% commission on products ranging from $2-22k makes it easy for some members to increase their income by focusing solely on 8FDL recruitment. In that sense, 8FDL can feel like a traditional MLM. But, many members have used the marketing resources and supportive community of 8FDL entrepreneurs to build their own digital marketing companies or wealth management coaching websites.
There are other ways that 8FDL varies from the average MLM. Whereas many MLMs only have their brand to sell, or they have low-compensation packages that require a huge network of recruits to earn a living, 8FDL provides a variety of high-ticket resources (more on these later) that members can use to start earning big money in their first 30 days.
8FDL also lets members sell licensed digital products created by name brand marketing and sales experts. These digital products focus on ways to make money online and self-improvement, two trending topics that teach entrepreneurs how to succeed in an increasingly digital world. There are many advantages to selling digital products over physical ones. For one, licensed digital products have no recurring business costs. Entrepreneurs buy the product once and can sell it as many times as they want. Digital products also take away the hassle of shipping costs or taking inventory. And as business grows, you won’t have to eat into your profits by hiring employees. Digital products have a significant profit margin—they offer the most gains for the least amount of effort.
What makes 8FDL most akin to an MLM is the founders’ and members’ enthusiasm for their product. Member interviews and testimonials are full of encouragement, and the participants really seem to believe their message and the promise that anyone can succeed in this business—even people who aren’t tech savvy or experienced marketing or sales—with a little bit of effort and self-motivation.
The 8FDL Company
It appears the main company site is http://www.the8figuredreamlifestyle.com which, at the time of this writing, looks like it’s being revamped and new content being added.
Visitors can learn more by signing up for a free webinar. Unfortunately, this approach to marketing can make it seem like the company doesn’t have a reliable product, especially in a digital environment where many customers expect greater visibility.
While the lack of an audience-facing website may not be a great digital marketing strategy—and it’s bound to raise a few red flags for some online entrepreneurs (myself included)—that doesn’t mean the company is a scam by default.
So, I did a bit of digging and spoke with 8FDL cofounder Alex Dee.
The cofounders of 8 Figure Dream Lifestyle (Alex, Brian, and Jerry) define themselves as “serial entrepreneurs for the past 15 years.”
According to Alex’s Dee’s blog, his motivation for starting the company was to create a business that countered all the BS money making schemes online and that would allow everyday people—like himself—to make money working from home.
Source: 8 Figure Dream Lifestyle
Before creating 8 Figure Dream Lifestyle, Alex says he had $462 in his checking account and had moved back in with his mom at the age of 39 (millennials can relate to that challenge!).
When he did find a 6 figure position in private equity and a real estate firm, he spent all his time working and travelling.
“I was missing time with my beautiful fiancé and the mother who had given me a place to restart,” he says.
Alex was done trading life for dollars. He wanted to find purpose and value in his work.
So, he began to research different online business models that would allow him to take back his time: how they made money, their ROI, how long it took to get started, their company values. After analyzing 200 business models later, Alex and his co-founders picked the best parts of every model and combined them to form 8 Figure Dream Lifestyle.
But how does the model work?
The Figure 8 Dream Lifestyle Business Model
8FDL is a forward-thinking business in that their product, community, and sales strategy are all virtual, reducing overhead and allowing members to join and stay active from anywhere. The focus is on making money online from home as opposed to selling door to door or throwing parties to promote products, as you might with other MLMs.
With the influx of tech in business and the increased use of automation, many careers are becoming obsolete. Other jobs require more time than the paycheck is worth, or more training than you have received. 8FDL is an online business model that anyone can start using right away.
In fact, the co-founders discovered through their research the 7 main reasons people FAIL to generate income online, and they built a business to address these concerns.
- No marketing experience
- No money to get started
- No time
- No experience selling/don’t know how to generate leads
- No product/time to create products
- No support from experts
- No tech experience
The goal in building 8FDL was to create a system that knocks out every reason why most people fail in online business. The resulting business model can seem a bit unorthodox, but the products are easy to use, fast to set up, and don’t require any technical or sales skills.
How did 8FDL accomplish this? Two ways.
Because 8 Figure Dream Lifestyle is an online business, most of the sales, marketing, and training process is automated. This is how new members can come into the business with no sales, marketing, or tech experience and earn 5 figures in their first 30 days. The product, the system, and the global network are already in place, so 90% of the work is already done.
Automated lead generation means that members don’t have to actively sell to people who aren’t interested in the product. 8FDL reaches out to people who have expressed interest in the product already, getting clients into the marketing funnel. Then, interested consumers watch a video presentation that explains the business and shows the benefits of becoming a brand new licensee.
Email messages, text messages, and other outreach marketing is also automated, so members don’t have to personally write or plan any of the marketing themselves. They just have to know how to copy and paste. This is why there is such a short learning curve, and anyone can make it in the 8FDL. Meanwhile, there are enough tools and flexibility for members with marketing experience to add their own personal touch.
8FDL outsources the tech side of the business to their global partners. All technical assistance (available to members 8 hours of the day for free as a part of their benefits), email messages, and texts are managed by outside sources. This not only frees up your time, but these sources generate sales leads for you (up to 5o per day) from people who are already interested in the product. Virtual assistants even listen to and transcribe the messages that potential members send to you. All you have to do is start up the advertising system on your computer (which takes approximately 10 minutes) and leave it running while you go about your day.
New members can sign up for a variety of packages. The higher the package you purchase, the greater your monetary gains and access to materials. All packages include 100% commission up to the level you are at.
If a member buys in at the $2,000 Basic Package, he or she can only earn $2,000 per 8FDL sale, even if the new member they bring in buys in at $12,000. Someone who gets started with the $21,000 VIP Package, on the other hand, would earn the full $12,000 from that sale.
There are clear benefits to starting at a higher level, but there are risks as well. While the business model is largely automated and members can generate passive income, it will take some work to reach that point. This isn’t a get-rich-quick scheme you can ignore and still be successful.
In order to gain full access to the automated tools, administrative support, and marketing leads 8FDL is building, members will have to pay additional monthly fees. While this was a sticking point for some of the reviews we read, the pricing is actually in line with industry standards for digital marketing and similar resources. All the automated marketing tools only cost $150/month, which is very affordable given how many 4 and 5-figure sales they can help generate. Additionally, the cost to market can be fit around your budget or be included in a financing plan so members won’t have to come out of pocket to start.
So, it looks like 8FDL has simply streamlined their preferred systems/approach to give members a greater chance to succeed. And, members can always choose not to use certain resources—and not pay the associated fee—if they have their own preferred tools (although the company recommends new members stick with their tried and proven systems when getting started).
What are the Secondary Products?
Besides member packages, 8FDL is capitalizing on the $50 billion industry that is teaching people how to make money online by providing members training and self-improvement packages on how to be successful online. The courses come from some of the top experts and digital marketing brands online.
- “Facebook for Beginners: How to Tap into a 2 Billion User Market”
- “How to Brand Yourself”
- “YouTube Mastery: How to Drive Organic YouTube Traffic with $0 Ad Spending”
Individual webinars and courses for reliable, current digital content can costs hundreds or even thousands of dollars a piece. What 8FDL has done is license these info products and bundle them together into a community-based business. Not only are they providing tools and products to help members make immediate sales, but they’re giving members a way to become better at selling online.
- “How to Write a Book in 30 Days”
- “How to Run Lead Generators for Realtors”
- “Subliminal Recordings for Unconscious Success.”
This company’s enthusiasm for success and belief in self-improvement is essential to its branding. It offers members a variety of practical resources and education to help them understand and thrive online.
Of course, 8FDL’s approach won’t appeal to everyone. But, it has been the right fit for many of its members, from professionals to retirees to single parents to successful entrepreneurs. Here are some pros and cons to consider before diving into 8FDL.
- No technical, sales, or marketing experience required. Technical support, automated tools, and a supportive community allow anyone to easily navigate the business.
- No boss. Set your own schedule and work environment.
- No physical products means saving on shipping costs and extra work.
- Work from anywhere with an internet connection. The system is supported online, meaning you can earn even while you’re traveling.
- Opportunities to make money passively.
- Mentors at your disposal to ask questions and get help closing sales.
- Thriving community of members who are enthusiastic about the product.
- Make money quickly.
- Resources and support to create an online business using 8FDL products.
- Your first sale and his or her ensuing affiliates’ first sales go to your mentor/inviter unless you start at the highest level.
- Hard to access core information about 8FDL’s products as a prospective member. Have to sign up for webinar to get key information.
- Community of support is largely online/over the phone. Some people may prefer an in-person contact.
- Need a laptop, phone, and internet connection.
- Not a “traditional” work environment.
- Some financial risk if you stop before using the available tools.
It’s worth noting that some of these cons are a matter of personal preference, while others can be overcome if you so choose. While the mentor/inviter reaps the benefit of your first sale and his or her affiliate sales, this same system works in your favor as you gain more members. This also gives your sponsor a great incentive to work with you and assure your success! And, with each sale totaling at least $2,000, members can build huge profits quickly and with a relatively small network of new members.
If you want a traditional work environment, you can always rent office space for a few hours a day, several days a week. And, if you feel like every review is biased and I’m being too lenient or too harsh, you can sign up for one of the company’s free webinars and make your own decision.
Starting a home-based business isn’t without risk no matter what direction you go in. And, 8FDL isn’t a traditional business, which—right or wrong—can make it seem like a bigger risk than other options you find online. But, the product offers and supportive community appear to justify the cost when compared to similar businesses and product offers.
And, as I learned, the brand wants to give back to its community, members, and people in need.
8FDL as a “Lifestyle”
The 8FDL co-founders see the company as a lifestyle, not just a business model. Yes, they want the brand to help people make money, but they also want to give back to their communities and help others.
Alex Dee referenced three core values at the heart of 8FDL:
- Getting Results
- Creating a Legacy
- Giving Back
In the webinar, Alex explains that the business model of 8FDL goes beyond the mechanics and sales funnels and really is defined by the lifestyle it creates for its members. Member testimonials are full of stories about how the business helped people get out of debt, travel the world, plan for retirement, spend time with family, pay for medical treatment, buy Christmas gifts for their grandchildren, etc.
“Many [online businesses] exist only to make money,” Alex Dee said in a phone interview. “There’s no community or togetherness. No deeper value.”
Side note: in the “biz” these money grabbing companies are called “check collectors.” After your check has cleared, they disappear.
“The people who join 8FDL are looking to grow themselves and do more in the world,” Alex said. “Community is what allows us to be successful.”
The goal is to help members take back their time and increase their earnings so they can do the things they want and need instead of being tied to their office or bank account.
To help members succeed and be able to foster the lifestyle they want, the company defines 3 key values.
- Getting Results—making five figures a month
According to 8FDL, their business helps members gain personal and financial freedom by overcoming or eliminating many of the barriers that keep people from succeeding online:
- Short learning curve
- Work less than 20 hours a week
- Break even and profit within 60 days
- Make 5 figures a month
- Unlimited income potential
The products and resources the company offers members go beyond digital marketing to include self-improvement and leadership skills. The system is set up to make its members successful with the least amount of effort on their end. Marketing and sales are automated—all members have to do is open their browser and sign in (a 5-10 minute task) to start generating leads. After that, automated emails and texts are sent out to interested customers inviting them to attend a webinar. Then, you follow up with the customer with a mentor that’s already successfully made $30,000 in the business. As more people sign on, more money goes into your pocket.
And, new members can piggy back off the success of what 8FDL has already built, hence the “franchise-like” online business. So where most small businesses take years to build up and profit from, 8FDL is designed to make profits fast.
- Creating a Legacy—sharing your success with members of 8FDL community
Because 8FDL has multiple ways to generate income in its compensation structure, it benefits members to stay on as mentors and help new members succeed. Rather than trying to sign up as many people as possible, members are fostering relationships and sharing success stories to help others earn more. Mentors jump on sales calls with your leads to help address questions and close sales. Instead of competing with each other, member testimonials and comments suggest an incredibly supportive community that wants to help each other.
- Giving Back—helping those in need
In addition to helping fellow 8FDL members, the business encourages and participates in charity work. Founders and members recently gathered in Seattle to build micro houses for the homeless with the goal to take the project nation-wide, according to Alex Dee’s Facebook page.
Earning Potential with 8FDL
With over 950 members now in their closed, members-only Facebook group and more than 8 figures in sales since their founding 2 years ago, 8FDL offers significant earning potential for high-level, active members.
On his webinar, co-founder Alex Dee even shows his bank statements to prove how few sales are needed to drive serious earning potential. He also talks about how he spent three of those weeks traveling and earning money passively.
Source: Alex Dee on YouTube
8FDL reviews on YouTube talk about members earning five figures in their first month or 6 figures in their first 6 months. The cofounders say in their webinar that they have each been able to generate multiple 7 figures online. While not all members earn at that rate, the earning potential is certainly there for those willing to take a chance on having their own online business.
Like I said before, 8FDL is a forward-thinking company. They are offering tangible, relevant skills that people can use in our increasingly digital world. And, if they can start marketing in a way that gets that message out, they could continue to attract and help new members for years to come.
What kind of long term skills and training do 8FDL members gain?
- Marketing yourself and your products
- Communicating on social media
- Running your own online business
- Creating a vast online network
- Automating workflow and lead generation
8FDL differs from many competitors by providing training, automated resources, team support, a mentor, and regular events to help members excel. 8FDL members are given the tools and support to continually improve and drive more sales.
And, because 8FDL offers actionable training and resources to help members build their own online business, the initial investment really does feel like an investment rather than a start-up fee.
My Final Review of 8 Figure Dream Lifestyle
After researching the company, its competitors, and attending a webinar, I feel like I have a good grasp of the business model, values, and validity.
8FDL is a legit company that offers people an opportunity to work online from home and earn enough income to “fire your boss.” The support and training that the community offers, and the high-ticket nature of its products, sets it apart from other MLM strategies and ensures the success of its members.
That being said, 8FDL isn’t right for everybody. Some folks may feel pressured by calls and requests to join a webinar. Others need a boss or co-workers who will keep them focused, and working at home will mean they won’t work enough. And, the multiple digital products and ways of being compensated can feel overwhelming if you prefer a traditional work environment or a job where you are paid just for showing up.
But, if you’re looking for an opportunity to earn extra income, work from home, and learn a thing or two about running an online business without having to be technically savvy or needing to set-up and pay for your own systems and support, I think it’s worth it to attend one of the free 8FDL webinars. You can go in with a list of concerns and a skeptical mindset—like I did. If they can’t convince you during the webinar, you can go on your way confident in your decision. And, you may just discover that the 8FDL business model offers the flexibility and earning potential you need in a home-based business.